The Sales Manager is responsible for driving revenue through proactive sales efforts, developing strong client relationships, and securing group, corporate, and transient business. This role focuses on maximizing occupancy, room revenue, and event bookings while representing the hotel professionally in the local market.
Develop and execute sales strategies to increase room nights, group bookings, and overall revenue
Identify, solicit, and maintain relationships with corporate accounts, travel partners, event planners, and local businesses
Generate new business through prospecting, networking, cold calls, and site visits
Manage and respond to RFPs, negotiate contracts, and close sales agreements
Coordinate with operations, front desk, and events teams to ensure smooth execution of group stays and events
Conduct property tours and client presentations
Monitor market trends, competitor activity, and pricing strategies
Maintain accurate records of sales activities, forecasts, and client communications in the CRM system
Attend networking events, trade shows, and industry meetings as needed
Meet or exceed established sales and revenue goals
Bachelor’s degree in Hospitality, Business, Marketing, or related field preferred
2+ years of sales, hospitality sales, or related experience preferred
Strong understanding of hotel operations, revenue management, and market segmentation
Excellent communication, negotiation, and relationship-building skills
Self-motivated, goal-oriented, and results-driven
Ability to manage multiple accounts and priorities in a fast-paced environment
Proficient in Microsoft Office and CRM systems (Delphi, Salesforce, or similar preferred)
Strong sales and closing skills
Customer-focused mindset
Strategic thinking and problem-solving
Time management and organization
Professional presentation and interpersonal skills
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